Client: Pepsi Max // Directed by: Peter Atencio // Production Company: Gifted Youth
Funny or Die commercial production unit Gifted Youth emerges victorious in the extremely competitive Humor category at this year’s AICP in New York. Director Pete Atencio, best known for his work with sketch comedy duo Key & Peele was tapped to follow up Pepsi Max’s incredibly successful “Joyride” campaign. When a Jalopnik blogger calls BS on Pepsi’s original execution, Jeff Gordon suits up as a cab driver in this elaborate prank to prove once and for all that his driving is no laughing matter.