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Branded Entertainment
Client: Audi // Agency: PMK*BNC // Edited by: John Bradley // Editorial Company: Cosmo Street
After their highly publicized break up, Kermit the Frog and Miss Piggy meet to discuss their new show at a power lunch spot in LA. See what happens when they find themselves amongst Emmy nominated actors - from Miss Piggy's confrontations with Julie Bowen and Viola Davis to a friendly consolation of Kermit by Joel McHale.
As part of their larger efforts spearheading the creative marketing campaign for The Walking Dead: Road to Survival mobile game, Wildlife concepted and animated a broadcast spot to help launch the game and entice viewers to download and play. The 3D character animated spot is an intense, CG glimpse into the violent and life-or-death world of the game. To generate a visceral reaction they created a graphic-novel inspired visual style honoring the roots of the series as a comic book creation. Robert Frost's "Two Roads" poem - an iconic piece of American literature was a perfect tie-in to the game's title and its themes of every decision having an irreversible impact on yourself the characters around you. Wildlife enlisted video-game icon Nolan North, voice of Drake from the Uncharted series, and veteran of many games, cartoons and commercials to record the voice-over and lend the power and intensity the narration needed to land with an impact. Wildlife took the project from concept through design, direction and animation to produce a no-holds barred animated launch spot that is sure to get fans of The Walking Dead series fired up to play the mobile game. The game debuted at #1 in the App Store.
Client: HelloFlo // Directed by: Pete & Jamie // Production Company: World War Seven
Continuing their successful awards season, directing duo Pete & Jamie are being recognized for their female empowering "First Moon Party", part of a multi-spot campaign for HelloFlo. SheKnows Media coined the term 'Femvertising' and will be recognizing the creators and giving awards at the company's 'BlogHer' conference this weekend.
Obsidian is proud to welcome production & interactive studio Pet Gorilla to our roster for representation. Pet Gorilla was founded by Minivegas founder Luc Schurgers as well as Minivegas EP Dominic Bernacchi.
On top of this great news, the "Now We're Newtons" web series concepted by agency Weber Shandwick/Chicago and directed by Luc Schurgers has gained some press in Fast Company / Co.Create. The series was created in order to move the brand's iconic cookie away from "Fig Newtons" because they are offering more flavors and the "Fig" just felt old. Hilarity ensues in this Office-esque spoof when the 'Newtons' join the ranks at the office [much like Millenials joining the workforce...a favorite topic of ours here at Obsidian. Below you can view the trailer for the series as well as the first episode. Click below for the full article in Fast Company as well as the Newtons' YouTube channel.
From the creators of your favorite fruit chewy cookies comes the unfiggetable office comedy NOW WE'RE NEWTONS. This season, the figs are hitting their breaking point, the fruits are hitting their stride, and an unlikely pair is hitting it off. WATCH the first 3 episodes NOW!
As James starts a new project, he's forced to face the fact that things at Newtons are changing for good. From the creators of your favorite fruit chewy cookies comes the unfiggetable office comedy NOW WE'RE NEWTONS. WATCH the first 3 episodes NOW!
The North Face See For Yourself cab drove around New York City giving unsuspecting passengers a choice - go on with their normal day or let us take them on an epic outdoor adventure. Would you #SeeForYourself? When's the last time you just stopped...and went? Get out there and #SeeForYourself.
Client: The North Face // Agency: Anomaly [ACE Content] // Directed by: Adam Donald // Production Company: Decon
Click below for the full credits from Agency Spy!
Client: Pepsi Max // Directed by: Peter Atencio // Production Company: Gifted Youth
Funny or Die commercial production unit Gifted Youth emerges victorious in the extremely competitive Humor category at this year’s AICP in New York. Director Pete Atencio, best known for his work with sketch comedy duo Key & Peele was tapped to follow up Pepsi Max’s incredibly successful “Joyride” campaign. When a Jalopnik blogger calls BS on Pepsi’s original execution, Jeff Gordon suits up as a cab driver in this elaborate prank to prove once and for all that his driving is no laughing matter.
