Reform School director and ‘King of Mock Epics’ Dax Martinez-Vargas offers us a glimpse into his world, his critters, and his treasure trove of whimsical inspiration. Read more from the Shots feature below…
Reform School’s director, known for quirky, comical shows like “It’s Always Sunny in Philadelphia” speaks to LBB’s Ben Conway about bringing laughs to ad-land. Read the interview with LBB below…
Co-Founder and director at comedy shop, Reform School on his career so far, the power of humor, and working with Jack Black for Gorillaz. Read the interview with LBB below…
Pierre Michel-Estival was one of Digital Domain’s original commercial directors and has now joined LA based Logan Industry for commercial representation. Estival is an acclaimed French director known for his distinctive style that blends grandiose visuals and intimate character work. Read more in the Shots press release below.
The beer industry has a notorious history of sexist advertising, but now Miller Lite is atoning with a campaign called Bad $#!T to Good $#!T for Women’s History Month. For this campaign, Miller Lite is collecting old sexist print ads and posters, grinding them up into worm food, using the worm food to make fertilizer, using the fertilizer to grow hops, and then giving said hops to women brewers to brew more beer.
Who doesn’t love a beat-boxing fox? In addition to being featured in the 2022 Superbowl (LVI), this spot recently took home top honors from the Visual Effects Society for “Outstanding Visual Effects in a Commercial” See the full rundown of winners by clicking below.
Building on the original game’s title, their interpretation adds new layers of texture, color, and hidden imagery to the sequence. The Laast of Us is an outlier as far as video game adaptations go. The Last of Us is based on a popular 2013 action-adventure game. The creative leads give an informative interview on their process and what it means to pay homage and still iterate. Read the full article below.
As part of a global advertising campaign led by Weiden + Kennedy for Budweiser, Filfury directed this lyric video for the track as well as a series of films promoting the collaboration which was released during World Cup 2022. Click below to read more about the campaign.
Netflix and Outback Steakbouse have teamed up to promote two onions. The streaming giant and popular restaurant chain are serving up a frighteningly hilarious spot designed to generate hype around the forthcoming debut of “Glass Onion: A Knives Out Mystery” and of course, the “Bloomin’ Onion”. The spot was picked up by The Drum and named US Ad of the Day. Click below to get the full rundown.
Untold Studios directors Ivo Sousa, Mark Harrison, and editor James Humby layer up a fun assembly of live action, animation, and 3D for the UK’s National Art Pass. The work was featured in Stash online, read more about the campaign below.
We are SO excited to announce that director, Rohan Blair-Mangat has signed with Eleanor for US commercial representation and branded content. Rohan has created films for major brands and has won several awards including 6x Cannes Lions. He has also collaborated with prominent talents such as Daisy Ridley, Don Cheadle, Maya Rudolph, and Nas. Film credits include the short film, ‘Bam’ from Jay-Z’s album “4:44”. Read more about his signing below…
Directed by: Pete Marquis // Client: Coors Light // Production: Strike Anywhere
Coors Light teams up with Patrick Mahomes to (not) sell you beer. There is a longstanding and well-known policy in the NFL that forbids players from endorsing alcohol products, but nobody said anything about an ice cold…flashlight. Pete Marquis directs Patrick Mahomes in this loophole campaign for Coors Light which nabbed an AdWeek ‘Ad of the Day’. Read more about the campaign below.
Directed by: Pete Marquis // Client: Reddit // Production: Strike Anywhere
Pete Marquis directs the first-ever US TV Campaign for Reddit which encourages viewers to ‘find their people’. This spot was part of a broader North American push to showcase the social platform’s ability to bring together people with niche interests. This spot nabbed an AdAge Editor’s Pick, read more about the campaign below.
Directed by: Feed Me Light // Client: NHL // Design & Animation: Elastic
Anyone who watches hockey knows that it’s not just about the Stanley Cup; it’s about the handoff - who the captain of the team hands the cup off to first. In this new spot from Highdive we see numerous iconic NHL Stanley Cup handoffs.
Japanese Brazilian writer/director Edson Oda joins the roster at Eleanor for commercial representation. Oda’s debut film, “Nine Days” (Which inspired EP Sophie Gold to get in touch) won the Waldo Salt Screenwriting Award at the 2020 Sundance Film Festival and received a Best First Feature nomination from the 2021 Film Independent Spirit awards. Shoot covered the signing, read more below…
Erica is a fifth-generation Chinese American director based out of Los Angeles. This month, Shots is highlighting up and coming Asian/Pacific Islander directors and Erica is one of those directors being highlighted. Click below to read more about her and her work.
Why do we run? That is the core question in this campaign for Garmin’s Forerunner watch line. Rather than providing a simple answer, the film seeks to illustrate the varied sensation athletes experience from the sport. The campaign was directed for Garmin by Kacper Larski and produced by Eleanor. The spot landed a Creativity Editor’s Pick this week. Click below to reed the whole article in AdAge
People love the outdoors, but not too much. Pete Marquis directs a humorous campaign for online furniture retailer, Article vis Mischief @ No Fixed Address which landed a Creativity Editor’s Pick this week. Click below to read the full article in AdAge.
“Visual effects still has a bit of magic around it, and that inspires me”, says director Chris Muir when asked about his work. Chris is always trying to integrate that idea of magical realism into his work with the goal of achieving an emotional performance, interwoven with something that’s completely fantastical yet is still grounded in the truth. Read more about Chris’s signing below.
Elastic’s Paul Mitchell teams up with ESPN to re-introduce the NHL on…ESPN. As Hockey fans everywhere gear up for an exciting season, Elastic creative director Paul Mitchell Delivered an incredible motion design full of kinetic energy and grit to help welcome NHL fans to ESPN. Read more below…