AdWeek 'Ad of the Day': "(The) Coors Light"

Directed by: Pete Marquis // Client: Coors Light // Production: Strike Anywhere

Coors Light teams up with Patrick Mahomes to (not) sell you beer. There is a longstanding and well-known policy in the NFL that forbids players from endorsing alcohol products, but nobody said anything about an ice cold…flashlight. Pete Marquis directs Patrick Mahomes in this loophole campaign for Coors Light which nabbed an AdWeek ‘Ad of the Day’. Read more about the campaign below.