Bad $#!T to Good $#!T

The beer industry has a notorious history of sexist advertising, but now Miller Lite is atoning with a campaign called Bad $#!T to Good $#!T for Women’s History Month. For this campaign, Miller Lite is collecting old sexist print ads and posters, grinding them up into worm food, using the worm food to make fertilizer, using the fertilizer to grow hops, and then giving said hops to women brewers to brew more beer.