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Pierre Michel-Estival was one of Digital Domain’s original commercial directors and has now joined LA based Logan Industry for commercial representation. Estival is an acclaimed French director known for his distinctive style that blends grandiose visuals and intimate character work. Read more in the Shots press release below.
The beer industry has a notorious history of sexist advertising, but now Miller Lite is atoning with a campaign called Bad $#!T to Good $#!T for Women’s History Month. For this campaign, Miller Lite is collecting old sexist print ads and posters, grinding them up into worm food, using the worm food to make fertilizer, using the fertilizer to grow hops, and then giving said hops to women brewers to brew more beer.
Client: Frito-Lay // VFX: Untold Studios
Who doesn’t love a beat-boxing fox? In addition to being featured in the 2022 Superbowl (LVI), this spot recently took home top honors from the Visual Effects Society for “Outstanding Visual Effects in a Commercial” See the full rundown of winners by clicking below.
Building on the original game’s title, their interpretation adds new layers of texture, color, and hidden imagery to the sequence. The Laast of Us is an outlier as far as video game adaptations go. The Last of Us is based on a popular 2013 action-adventure game. The creative leads give an informative interview on their process and what it means to pay homage and still iterate. Read the full article below.
As part of a global advertising campaign led by Weiden + Kennedy for Budweiser, Filfury directed this lyric video for the track as well as a series of films promoting the collaboration which was released during World Cup 2022. Click below to read more about the campaign.
We are SO excited to announce that director, Rohan Blair-Mangat has signed with Eleanor for US commercial representation and branded content. Rohan has created films for major brands and has won several awards including 6x Cannes Lions. He has also collaborated with prominent talents such as Daisy Ridley, Don Cheadle, Maya Rudolph, and Nas. Film credits include the short film, ‘Bam’ from Jay-Z’s album “4:44”. Read more about his signing below…
Why do we run? That is the core question in this campaign for Garmin’s Forerunner watch line. Rather than providing a simple answer, the film seeks to illustrate the varied sensation athletes experience from the sport. The campaign was directed for Garmin by Kacper Larski and produced by Eleanor. The spot landed a Creativity Editor’s Pick this week. Click below to reed the whole article in AdAge
“Visual effects still has a bit of magic around it, and that inspires me”, says director Chris Muir when asked about his work. Chris is always trying to integrate that idea of magical realism into his work with the goal of achieving an emotional performance, interwoven with something that’s completely fantastical yet is still grounded in the truth. Read more about Chris’s signing below.
Fernando is a unique visual storyteller whose work stands apart in part because of it’s ‘magical realism’. All of Fernando’s work; spots, content, short films, and visual art all have a fun and upliting spirit that reveals the magic in the everyday. Fernando’s signing was picked up in the trades, click here to read the entire article.
On May 13th, Miller Genuine Draft will launch a seltzer brand…into oblivion. Director Pete Marquis helps Mischief with it’s first work for brand new client, Miller Genuine Draft. The spot and story were picked up in Adweek. Click above to view the teaser video and click below to read the article in Adweek.
Kate is a writer with a passion for exploring both the human character and the human form. Her short film, VERT was a SXSW standout in 2020. Kate says she joined Eleanor based on (Sophie) Gold’s values: “Sophie and I clicked immediately, as our taste and ethos seem perfectly aligned”. Her signing was highlighted by SHOTS, click here to read the entire article.
Glage is known for his cinematic visuals, kinetic shooting style, and narrative storytelling. He has directed commercials for a wide range of brands including Mercedes, Audi, Lamborghini, Ledlenser, Ikea, McDonalds and Volkswagen. His work has been honored by Cannes Lions, Clio, One Show, Epica, Eurobest, and NY Festivals among others. Shots did a really great write-up on him which you can find here.
Director, Adrian De Sa Garces is now repped in the US by Eleanor. Adrian’s multi-focused approach to directing has enabled him to explore many different aspects of his craft, including a natural gift for humor, and efficiency for complex VFX, and an arresting aesthetic sensibility. The story was picked up in Shots, click here to read the full article
Directed by: Erica Eng // Client: Panda Express // Production: Strike Anywhere
Director, Erica Eng and agency, The Many work together to craft a film celebrating the spread of a tradition for the Lunar New Year. The film centers around a young boy, Jordan and the special relationship that develops with his neighbors, the Lee family. Creativity named it an Editor’s Pick, check out the full article below.
Virtual, Augmented, or just plain old fashioned Reality. The "R" [reality] sometimes takes a backseat to the letter preceding it. Our head of digital, Brady Hurt sat down with Legacy Marketing Partners to weigh in on the state of the current technologies and best practices for each. Click the button below to read more about Brady's thoughtful approach to and application of new technologies as well as first-mover agencies like Legacy Marketing Partners.
“Your general public, for the most part, doesn’t know what AR is, but they’ve come in contact with it or have used it themselves without even knowing it,” said Brady Hurt, the Head of Digital at Obsidian. “Now with apps like Pokemon Go, AR user behavior is becoming ubiquitous and more people are aware of AR as a result.”
Brady joins Obsidian as a Partner and Head of Interactive with the specific intent to develop and expand our business in the digital, experiential and VR verticals. He’s armed with (8) years of experience on the interactive production side of the representation game, driving new business and relationships for some of the top digital, experiential and VR shops in the industry. Employing a consultative, educational and creative problem-solving approach to evolve what a ‘rep’ should be, Brady has cemented himself as a resource and sage of digital design, technology and emerging innovation to many at agencies and brands alike. He’s also rather conspicuous with an epic beard and healthy collection of vintage embroidered western shirts which are often accessorized with a big smile and a flat cap.
Directing duo Pete & Jamie of World War Seven nab today's bragging rights in both Creativity [Editor's Pick] and AdAge with a unique campaign for Dollar Shave Club featuring actual customer service reps answering actual FAQ's [Frequently Asked Questions for anyone born before 1980] from 'fictionalized' characters
Our quarterly newsletter is live and jam packed with badassery. Click the image above to read all about what we've been up to over the summer.
Client: Audi // Agency: PMK*BNC // Edited by: John Bradley // Editorial Company: Cosmo Street
After their highly publicized break up, Kermit the Frog and Miss Piggy meet to discuss their new show at a power lunch spot in LA. See what happens when they find themselves amongst Emmy nominated actors - from Miss Piggy's confrontations with Julie Bowen and Viola Davis to a friendly consolation of Kermit by Joel McHale.
