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Directing duo Pete & Jamie of World War Seven nab today's bragging rights in both Creativity [Editor's Pick] and AdAge with a unique campaign for Dollar Shave Club featuring actual customer service reps answering actual FAQ's [Frequently Asked Questions for anyone born before 1980] from 'fictionalized' characters
Client: HelloFlo // Directed by: Pete & Jamie // Production Company: World War Seven
Continuing their successful awards season, directing duo Pete & Jamie are being recognized for their female empowering "First Moon Party", part of a multi-spot campaign for HelloFlo. SheKnows Media coined the term 'Femvertising' and will be recognizing the creators and giving awards at the company's 'BlogHer' conference this weekend.
Obsidian is proud to welcome production & interactive studio Pet Gorilla to our roster for representation. Pet Gorilla was founded by Minivegas founder Luc Schurgers as well as Minivegas EP Dominic Bernacchi.
On top of this great news, the "Now We're Newtons" web series concepted by agency Weber Shandwick/Chicago and directed by Luc Schurgers has gained some press in Fast Company / Co.Create. The series was created in order to move the brand's iconic cookie away from "Fig Newtons" because they are offering more flavors and the "Fig" just felt old. Hilarity ensues in this Office-esque spoof when the 'Newtons' join the ranks at the office [much like Millenials joining the workforce...a favorite topic of ours here at Obsidian. Below you can view the trailer for the series as well as the first episode. Click below for the full article in Fast Company as well as the Newtons' YouTube channel.
From the creators of your favorite fruit chewy cookies comes the unfiggetable office comedy NOW WE'RE NEWTONS. This season, the figs are hitting their breaking point, the fruits are hitting their stride, and an unlikely pair is hitting it off. WATCH the first 3 episodes NOW!
As James starts a new project, he's forced to face the fact that things at Newtons are changing for good. From the creators of your favorite fruit chewy cookies comes the unfiggetable office comedy NOW WE'RE NEWTONS. WATCH the first 3 episodes NOW!
Los Angeles, CA -- Wildlife, a Los Angeles based interactive & design shop nabs yet another FWA Site of the Day nod for their most recent live action, interactive trailer for EA's new game title, Battlefield: Hardline [an Obsidian favorite].
This activation has received a lot of press over the past few weeks and justifiably so. It is the first of it's kind live action, interactive experience created in 360 degrees specifically for a seamless experience on your Oculus or GearVR. Even if a user has neither headset they can still get a fantastic 360 experience because this was also developed to take advantage of mobile devices' accelerometer.
The North Face See For Yourself cab drove around New York City giving unsuspecting passengers a choice - go on with their normal day or let us take them on an epic outdoor adventure. Would you #SeeForYourself? When's the last time you just stopped...and went? Get out there and #SeeForYourself.
Client: The North Face // Agency: Anomaly [ACE Content] // Directed by: Adam Donald // Production Company: Decon
Click below for the full credits from Agency Spy!
Client: Pepsi Max // Directed by: Peter Atencio // Production Company: Gifted Youth
Funny or Die commercial production unit Gifted Youth emerges victorious in the extremely competitive Humor category at this year’s AICP in New York. Director Pete Atencio, best known for his work with sketch comedy duo Key & Peele was tapped to follow up Pepsi Max’s incredibly successful “Joyride” campaign. When a Jalopnik blogger calls BS on Pepsi’s original execution, Jeff Gordon suits up as a cab driver in this elaborate prank to prove once and for all that his driving is no laughing matter.
Today, Decon chalked up another Top Pick for Creativity. This time for the first in a series of many "Oreo Hacks". Directed by Claire Cottrell, chef Roy Choi dishes up a tasty Oreo snack for those times when you're really drunk, er... hungry in the middle of the night. Click HERE for the full spot as well as the write up in Creativity.
obsidian's recent signing of content creation studio DECON has already been met with success in the short term. this little shop is on a meteoric trajectory AND they're just getting started. obsidian is committed to seeking out the best up and coming talent and DECON is no exception. peep what AdWeek had to say about them here. Below is their latest effort for Google Glass, completely shot using Google Glass featuring hip hop artist/producer Young Guru
