Brady Hurt talks the reality of "The Realities"

Virtual, Augmented, or just plain old fashioned Reality. The "R" [reality] sometimes takes a backseat to the letter preceding it. Our head of digital, Brady Hurt sat down with Legacy Marketing Partners to weigh in on the state of the current technologies and best practices for each. Click the button below to read more about Brady's thoughtful approach to and application of new technologies as well as first-mover agencies like Legacy Marketing Partners.

“Your general public, for the most part, doesn’t know what AR is, but they’ve come in contact with it or have used it themselves without even knowing it,” said Brady Hurt, the Head of Digital at Obsidian. “Now with apps like Pokemon Go, AR user behavior is becoming ubiquitous and more people are aware of AR as a result.”

— Brady Hurt, Head of Digital at Obsidian

Brady Hurt joins Obsidian as Partner, Head of Interactive

Brady joins Obsidian as a Partner and Head of Interactive with the specific intent to develop and expand our business in the digital, experiential and VR verticals. He’s armed with (8) years of experience on the interactive production side of the representation game, driving new business and relationships for some of the top digital, experiential and VR shops in the industry. Employing a consultative, educational and creative problem-solving approach to evolve what a ‘rep’ should be, Brady has cemented himself as a resource and sage of digital design, technology and emerging innovation to many at agencies and brands alike. He’s also rather conspicuous with an epic beard and healthy collection of vintage embroidered western shirts which are often accessorized with a big smile and a flat cap.

Wildlife Takes FWA "Mobile of the Day" for TXTvsTXT Game

Fifth Third Bank released TXTvsTXT, an animated mobile texting game to see just how fast you can text! Connect with Facebook to challenge friends or battle it out with other texters in a live duel!

Wildlife's Walking Dead Activation is a Hit!

As part of their larger efforts spearheading the creative marketing campaign for The Walking Dead: Road to Survival mobile game, Wildlife concepted and animated a broadcast spot to help launch the game and entice viewers to download and play. The 3D character animated spot is an intense, CG glimpse into the violent and life-or-death world of the game. To generate a visceral reaction they created a graphic-novel inspired visual style honoring the roots of the series as a comic book creation. Robert Frost's "Two Roads" poem - an iconic piece of American literature was a perfect tie-in to the game's title and its themes of every decision having an irreversible impact on yourself the characters around you. Wildlife enlisted video-game icon Nolan North, voice of Drake from the Uncharted series, and veteran of many games, cartoons and commercials to record the voice-over and lend the power and intensity the narration needed to land with an impact. Wildlife took the project from concept through design, direction and animation to produce a no-holds barred animated launch spot that is sure to get fans of The Walking Dead series fired up to play the mobile game. The game debuted at #1 in the App Store. 

Razor Report: Q1 2015 Now Available

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Wildlife nab an FWA Site of the Day

Los Angeles, CA -- Wildlife, a Los Angeles based interactive & design shop nabs yet another FWA Site of the Day nod for their most recent live action, interactive trailer for EA's new game title, Battlefield: Hardline [an Obsidian favorite]. 

This activation has received a lot of press over the past few weeks and justifiably so. It is the first of it's kind live action, interactive experience created in 360 degrees specifically for a seamless experience on your Oculus or GearVR. Even if a user has neither headset they can still get a fantastic 360 experience because this was also developed to take advantage of mobile devices' accelerometer.

Wildlife included in SHOOT's 2014 New Directors Showcase

Brothers [and founders of LA based interactive design studio Wildlife] Jake & Scott Friedman recently received another accolade, not an FWA or Webby, they've already got those. They were featured in SHOOT's 2014 DGA New Directors Showcase which is intended to spotlight up and coming talent in the live action space. This further legitimizes the current crossover of interactive and live action work and adds another layer to Wildlife's already impressive offering.

The piece that was submitted for consideration, "You Only Live Twice" was initially meant to be a pre-roll for PROMAX. The short film about an stranded astronaut was concepted and completed 100% in house at Wildlife's LA studio.

Directed by: Jake & Scott Friedman Production Company: Wildlife

Wildlife nabs FWA for Toyota's Hall of Fame

Interactive historical timeline intended to honor fantasy football's legends! Click here to view the entire execution! 

Wildlife is an LA based interactive design shop. For more information click here