Virtual, Augmented, or just plain old fashioned Reality. The "R" [reality] sometimes takes a backseat to the letter preceding it. Our head of digital, Brady Hurt sat down with Legacy Marketing Partners to weigh in on the state of the current technologies and best practices for each. Click the button below to read more about Brady's thoughtful approach to and application of new technologies as well as first-mover agencies like Legacy Marketing Partners.
“Your general public, for the most part, doesn’t know what AR is, but they’ve come in contact with it or have used it themselves without even knowing it,” said Brady Hurt, the Head of Digital at Obsidian. “Now with apps like Pokemon Go, AR user behavior is becoming ubiquitous and more people are aware of AR as a result.”