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Animation
Building on the original game’s title, their interpretation adds new layers of texture, color, and hidden imagery to the sequence. The Laast of Us is an outlier as far as video game adaptations go. The Last of Us is based on a popular 2013 action-adventure game. The creative leads give an informative interview on their process and what it means to pay homage and still iterate. Read the full article below.
Elastic’s Paul Mitchell teams up with ESPN to re-introduce the NHL on…ESPN. As Hockey fans everywhere gear up for an exciting season, Elastic creative director Paul Mitchell Delivered an incredible motion design full of kinetic energy and grit to help welcome NHL fans to ESPN. Read more below…
Fifth Third Bank released TXTvsTXT, an animated mobile texting game to see just how fast you can text! Connect with Facebook to challenge friends or battle it out with other texters in a live duel!
As part of their larger efforts spearheading the creative marketing campaign for The Walking Dead: Road to Survival mobile game, Wildlife concepted and animated a broadcast spot to help launch the game and entice viewers to download and play. The 3D character animated spot is an intense, CG glimpse into the violent and life-or-death world of the game. To generate a visceral reaction they created a graphic-novel inspired visual style honoring the roots of the series as a comic book creation. Robert Frost's "Two Roads" poem - an iconic piece of American literature was a perfect tie-in to the game's title and its themes of every decision having an irreversible impact on yourself the characters around you. Wildlife enlisted video-game icon Nolan North, voice of Drake from the Uncharted series, and veteran of many games, cartoons and commercials to record the voice-over and lend the power and intensity the narration needed to land with an impact. Wildlife took the project from concept through design, direction and animation to produce a no-holds barred animated launch spot that is sure to get fans of The Walking Dead series fired up to play the mobile game. The game debuted at #1 in the App Store.
