Sibling RIvalry + Acura /[divided by] Van Halen = Super Bowl. Any questions? Yes, just one...how is it possible that this track has never been used in an ad before?!?
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Sibling Rivalry
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Los Angeles, CA - - Director Mark Kudsi creates visually striking projects with compelling and emotionally resonant narratives. A natural storyteller with a background in design, Mark’s filmmaking career was born out of passions for music, photography and art direction.
In the commercial realm, Mark has lent his talents to the launches of several notable brands and products. He revealed the Apple iMac with Retina display. He helped reintroduce North America to Fiat, after a 30-year absence. He also launched Nintendo’s Wii U gaming console, Tide Pods as well as projects and campaigns for Glad, HP, Microsoft, Google, Sears and more.
Mark’s breakout work on The Black Eyed Peas’ technology-infused “Boom Boom Pow” music video earned him a Grammy Award and solidified his reputation as a director on the rise. For Katy Perry’s smash-hit single “Roar,” Mark orchestrated a playful jungle-inspired music video. “Roar” and “Boom Boom Pow” have racked up over a billion views.
Over the past decade, he has amassed an array of industry accolades for his work. Publications such as Creativity, Shoot, CommArts, VideoStatic, FXGuide and StudioDaily have recognized Mark’s diverse efforts, which have also garnered kudos from the Art Directors Club, D&AD, AICP and the Clios, among others.
Drawing upon many years of experience as a creative director, Mark approaches each new venture with a fresh perspective, while leveraging a distinct ability to enhance live action through design.
In rebellious fashion, Mark, a Southern California native, dedicates his limited free time to playing ice hockey.
Like what you see? Click 'View Reel' for Mark's general reel.
The Razor Report is back! This issue covers all of the activities from 4th quarter of 2013. Though Obsidian always strives to look forward, sometimes we like to reflect on accomplishments as well...
Click HERE to read the report