Elastic Creates a Mesmerizing Title Sequence for HBO's The Last of Us

Building on the original game’s title, their interpretation adds new layers of texture, color, and hidden imagery to the sequence. The Laast of Us is an outlier as far as video game adaptations go. The Last of Us is based on a popular 2013 action-adventure game. The creative leads give an informative interview on their process and what it means to pay homage and still iterate. Read the full article below.

"The Handoff" out now...

Directed by: Feed Me Light // Client: NHL // Design & Animation: Elastic

Anyone who watches hockey knows that it’s not just about the Stanley Cup; it’s about the handoff - who the captain of the team hands the cup off to first. In this new spot from Highdive we see numerous iconic NHL Stanley Cup handoffs.

Are you ready for some HOCKEY?!?

Elastic’s Paul Mitchell teams up with ESPN to re-introduce the NHL on…ESPN. As Hockey fans everywhere gear up for an exciting season, Elastic creative director Paul Mitchell Delivered an incredible motion design full of kinetic energy and grit to help welcome NHL fans to ESPN. Read more below…