Brady Hurt talks the reality of "The Realities"

Virtual, Augmented, or just plain old fashioned Reality. The "R" [reality] sometimes takes a backseat to the letter preceding it. Our head of digital, Brady Hurt sat down with Legacy Marketing Partners to weigh in on the state of the current technologies and best practices for each. Click the button below to read more about Brady's thoughtful approach to and application of new technologies as well as first-mover agencies like Legacy Marketing Partners.

“Your general public, for the most part, doesn’t know what AR is, but they’ve come in contact with it or have used it themselves without even knowing it,” said Brady Hurt, the Head of Digital at Obsidian. “Now with apps like Pokemon Go, AR user behavior is becoming ubiquitous and more people are aware of AR as a result.”

— Brady Hurt, Head of Digital at Obsidian

Brady Hurt joins Obsidian as Partner, Head of Interactive

Brady joins Obsidian as a Partner and Head of Interactive with the specific intent to develop and expand our business in the digital, experiential and VR verticals. He’s armed with (8) years of experience on the interactive production side of the representation game, driving new business and relationships for some of the top digital, experiential and VR shops in the industry. Employing a consultative, educational and creative problem-solving approach to evolve what a ‘rep’ should be, Brady has cemented himself as a resource and sage of digital design, technology and emerging innovation to many at agencies and brands alike. He’s also rather conspicuous with an epic beard and healthy collection of vintage embroidered western shirts which are often accessorized with a big smile and a flat cap.